Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19011
VM0019011Goldmember19011@example.test · +601110019011 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
4,596
Current loyalty balance
Lifetime Spend
RM 5,745
Across 45 visits
Total Visits
45
Since 2024-05-25
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
75d
2026-07-26
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,596 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 6
Outlet purchase
2026-07-14 · Member activity · RM 90.75
App session
2026-07-02 · OPLUMO Outlet 6
Points credited
2026-06-20 · Member activity · RM 102.85
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 6
Outlet purchase
2026-05-27 · Member activity · RM 114.95
Points credited
2026-05-15 · OPLUMO Outlet 6
Outlet purchase
2026-05-03 · Member activity · RM 127.05