Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01899
VM0001899Goldmember1899@example.test · +601110001899 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
3,733
Current loyalty balance
Lifetime Spend
RM 4,667
Across 28 visits
Total Visits
28
Since 2025-04-14
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
57d
2026-08-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,733 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 13
Outlet purchase
2026-08-01 · Member activity · RM 121.50
App session
2026-07-20 · OPLUMO Outlet 13
Points credited
2026-07-08 · Member activity · RM 137.70
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 13
Outlet purchase
2026-06-14 · Member activity · RM 153.90
Points credited
2026-06-02 · OPLUMO Outlet 13
Outlet purchase
2026-05-21 · Member activity · RM 170.10