Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18975
VM0018975Goldmember18975@example.test · +601110018975 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,534
Current loyalty balance
Lifetime Spend
RM 3,169
Across 42 visits
Total Visits
42
Since 2024-05-02
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
152d
2026-05-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,534 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 4
Outlet purchase
2026-04-28 · Member activity · RM 59.25
App session
2026-04-16 · OPLUMO Outlet 4
Points credited
2026-04-04 · Member activity · RM 67.15
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 4
Outlet purchase
2026-03-11 · Member activity · RM 75.05
Points credited
2026-02-27 · OPLUMO Outlet 4
Outlet purchase
2026-02-15 · Member activity · RM 82.95