Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18939
VM0018939Goldmember18939@example.test · +601110018939 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
2,507
Current loyalty balance
Lifetime Spend
RM 3,135
Across 25 visits
Total Visits
25
Since 2025-02-25
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
159d
2026-05-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,507 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 2
Outlet purchase
2026-04-21 · Member activity · RM 114.75
App session
2026-04-09 · OPLUMO Outlet 2
Points credited
2026-03-28 · Member activity · RM 130.05
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 2
Outlet purchase
2026-03-04 · Member activity · RM 145.35
Points credited
2026-02-20 · OPLUMO Outlet 2
Outlet purchase
2026-02-08 · Member activity · RM 160.65