Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18935
VM0018935Membermember18935@example.test · +601110018935 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
768
Current loyalty balance
Lifetime Spend
RM 961
Across 8 visits
Total Visits
8
Since 2026-02-28
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
97d
2026-07-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
768 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 15
Outlet purchase
2026-06-22 · Member activity · RM 87.00
App session
2026-06-10 · OPLUMO Outlet 15
Points credited
2026-05-29 · Member activity · RM 98.60
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 15
Outlet purchase
2026-05-05 · Member activity · RM 110.20
Points credited
2026-04-23 · OPLUMO Outlet 15
Outlet purchase
2026-04-11 · Member activity · RM 121.80