Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18887
VM0018887Goldmember18887@example.test · +601110018887 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,878
Current loyalty balance
Lifetime Spend
RM 4,849
Across 43 visits
Total Visits
43
Since 2024-08-13
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
31d
2026-09-08
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,878 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-08 · OPLUMO Outlet 1
Outlet purchase
2026-08-27 · Member activity · RM 85.50
App session
2026-08-15 · OPLUMO Outlet 1
Points credited
2026-08-03 · Member activity · RM 96.90
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 1
Outlet purchase
2026-07-10 · Member activity · RM 108.30
Points credited
2026-06-28 · OPLUMO Outlet 1
Outlet purchase
2026-06-16 · Member activity · RM 119.70