Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18879
VM0018879Membermember18879@example.test · +601110018879 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
72
Current loyalty balance
Lifetime Spend
RM 90
Across 1 visits
Total Visits
1
Since 2026-07-02
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
72 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 10
Outlet purchase
2026-07-08 · Member activity · RM 88.50
App session
2026-06-26 · OPLUMO Outlet 10
Points credited
2026-06-14 · Member activity · RM 100.30
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 10
Outlet purchase
2026-05-21 · Member activity · RM 112.10
Points credited
2026-05-09 · OPLUMO Outlet 10
Outlet purchase
2026-04-27 · Member activity · RM 123.90