Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 18856
VM0018856Silvermember18856@example.test · +601110018856 · Preferred outlet: OPLUMO Outlet 4
High ValueWeekend
Consent Status
Opted Out
Points Balance
1,432
Current loyalty balance
Lifetime Spend
RM 1,791
Across 16 visits
Total Visits
16
Since 2025-11-07
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
66d
2026-08-04
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,432 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 4
Outlet purchase
2026-07-23 · Member activity · RM 75.75
App session
2026-07-11 · OPLUMO Outlet 4
Points credited
2026-06-29 · Member activity · RM 85.85
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 4
Outlet purchase
2026-06-05 · Member activity · RM 95.95
Points credited
2026-05-24 · OPLUMO Outlet 4
Outlet purchase
2026-05-12 · Member activity · RM 106.05