Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18815
VM0018815Silvermember18815@example.test · +601110018815 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,403
Current loyalty balance
Lifetime Spend
RM 1,754
Across 37 visits
Total Visits
37
Since 2024-09-30
Average Order Value
RM 48
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
91d
2026-07-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,403 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 14
Outlet purchase
2026-06-28 · Member activity · RM 36.00
App session
2026-06-16 · OPLUMO Outlet 14
Points credited
2026-06-04 · Member activity · RM 40.80
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 14
Outlet purchase
2026-05-11 · Member activity · RM 45.60
Points credited
2026-04-29 · OPLUMO Outlet 14
Outlet purchase
2026-04-17 · Member activity · RM 50.40