Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18795
VM0018795Silvermember18795@example.test · +601110018795 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,051
Current loyalty balance
Lifetime Spend
RM 1,314
Across 31 visits
Total Visits
31
Since 2024-10-31
Average Order Value
RM 45
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
168d
2026-04-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,051 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 11
Outlet purchase
2026-04-12 · Member activity · RM 33.75
App session
2026-03-31 · OPLUMO Outlet 11
Points credited
2026-03-19 · Member activity · RM 38.25
Win-back campaign delivered
2026-03-07 · OPLUMO Outlet 11
Outlet purchase
2026-02-23 · Member activity · RM 42.75
Points credited
2026-02-11 · OPLUMO Outlet 11
Outlet purchase
2026-01-30 · Member activity · RM 47.25