Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01875
VM0001875Goldmember1875@example.test · +601110001875 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted Out
Points Balance
2,416
Current loyalty balance
Lifetime Spend
RM 3,021
Across 39 visits
Total Visits
39
Since 2024-08-08
Average Order Value
RM 66
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
108d
2026-06-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,416 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 6
Outlet purchase
2026-06-11 · Member activity · RM 49.50
App session
2026-05-30 · OPLUMO Outlet 6
Points credited
2026-05-18 · Member activity · RM 56.10
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 6
Outlet purchase
2026-04-24 · Member activity · RM 62.70
Points credited
2026-04-12 · OPLUMO Outlet 6
Outlet purchase
2026-03-31 · Member activity · RM 69.30