Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18711
VM0018711Goldmember18711@example.test · +601110018711 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,119
Current loyalty balance
Lifetime Spend
RM 5,149
Across 44 visits
Total Visits
44
Since 2024-06-11
Average Order Value
RM 103
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,119 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 12
Outlet purchase
2026-07-13 · Member activity · RM 77.25
App session
2026-07-01 · OPLUMO Outlet 12
Points credited
2026-06-19 · Member activity · RM 87.55
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 12
Outlet purchase
2026-05-26 · Member activity · RM 97.85
Points credited
2026-05-14 · OPLUMO Outlet 12
Outlet purchase
2026-05-02 · Member activity · RM 108.15