Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18675
VM0018675Membermember18675@example.test · +601110018675 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
353
Current loyalty balance
Lifetime Spend
RM 441
Across 13 visits
Total Visits
13
Since 2025-12-09
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
88d
2026-07-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
353 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 10
Outlet purchase
2026-07-01 · Member activity · RM 26.25
App session
2026-06-19 · OPLUMO Outlet 10
Points credited
2026-06-07 · Member activity · RM 29.75
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 10
Outlet purchase
2026-05-14 · Member activity · RM 33.25
Points credited
2026-05-02 · OPLUMO Outlet 10
Outlet purchase
2026-04-20 · Member activity · RM 36.75