Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18639
VM0018639Silvermember18639@example.test · +601110018639 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
992
Current loyalty balance
Lifetime Spend
RM 1,240
Across 13 visits
Total Visits
13
Since 2025-09-11
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
177d
2026-04-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
992 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 8
Outlet purchase
2026-04-03 · Member activity · RM 85.50
App session
2026-03-22 · OPLUMO Outlet 8
Points credited
2026-03-10 · Member activity · RM 96.90
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 8
Outlet purchase
2026-02-14 · Member activity · RM 108.30
Points credited
2026-02-02 · OPLUMO Outlet 8
Outlet purchase
2026-01-21 · Member activity · RM 119.70