Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18563
VM0018563Silvermember18563@example.test · +601110018563 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted Out
Points Balance
1,784
Current loyalty balance
Lifetime Spend
RM 2,231
Across 23 visits
Total Visits
23
Since 2025-05-02
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
129d
2026-06-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,784 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 17
Outlet purchase
2026-05-21 · Member activity · RM 84.00
App session
2026-05-09 · OPLUMO Outlet 17
Points credited
2026-04-27 · Member activity · RM 95.20
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 17
Outlet purchase
2026-04-03 · Member activity · RM 106.40
Points credited
2026-03-22 · OPLUMO Outlet 17
Outlet purchase
2026-03-10 · Member activity · RM 117.60