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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 18525

VM0018525Gold

member18525@example.test · +601110018525 · Preferred outlet: OPLUMO Outlet 13

New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,415
Current loyalty balance
Lifetime Spend
RM 3,020
Across 29 visits
Total Visits
29
Since 2025-02-13
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
99d
2026-07-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards

Gold member

★
2,415 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 13
Outlet purchase
2026-06-20 · Member activity · RM 71.25
App session
2026-06-08 · OPLUMO Outlet 13
Points credited
2026-05-27 · Member activity · RM 80.75
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 13
Outlet purchase
2026-05-03 · Member activity · RM 90.25
Points credited
2026-04-21 · OPLUMO Outlet 13
Outlet purchase
2026-04-09 · Member activity · RM 99.75