Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01851
VM0001851Platinummember1851@example.test · +601110001851 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
5,691
Current loyalty balance
Lifetime Spend
RM 7,115
Across 38 visits
Total Visits
38
Since 2024-09-04
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
99d
2026-07-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,691 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 16
Outlet purchase
2026-06-20 · Member activity · RM 112.50
App session
2026-06-08 · OPLUMO Outlet 16
Points credited
2026-05-27 · Member activity · RM 127.50
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 16
Outlet purchase
2026-05-03 · Member activity · RM 142.50
Points credited
2026-04-21 · OPLUMO Outlet 16
Outlet purchase
2026-04-09 · Member activity · RM 157.50