Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 01850
VM0001850Silvermember1850@example.test · +601110001850 · Preferred outlet: OPLUMO Outlet 15
LunchNew Joiner
Consent Status
Opted Out
Points Balance
2,069
Current loyalty balance
Lifetime Spend
RM 2,587
Across 19 visits
Total Visits
19
Since 2025-08-23
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,069 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 15
Outlet purchase
2026-07-01 · Member activity · RM 109.50
App session
2026-06-19 · OPLUMO Outlet 15
Points credited
2026-06-07 · Member activity · RM 124.10
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 15
Outlet purchase
2026-05-14 · Member activity · RM 138.70
Points credited
2026-05-02 · OPLUMO Outlet 15
Outlet purchase
2026-04-20 · Member activity · RM 153.30