Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18435
VM0018435Goldmember18435@example.test · +601110018435 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
3,793
Current loyalty balance
Lifetime Spend
RM 4,742
Across 30 visits
Total Visits
30
Since 2025-02-18
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
76d
2026-07-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,793 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 8
Outlet purchase
2026-07-13 · Member activity · RM 121.50
App session
2026-07-01 · OPLUMO Outlet 8
Points credited
2026-06-19 · Member activity · RM 137.70
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 8
Outlet purchase
2026-05-26 · Member activity · RM 153.90
Points credited
2026-05-14 · OPLUMO Outlet 8
Outlet purchase
2026-05-02 · Member activity · RM 170.10