Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18411
VM0018411Platinummember18411@example.test · +601110018411 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
5,495
Current loyalty balance
Lifetime Spend
RM 6,870
Across 43 visits
Total Visits
43
Since 2024-04-28
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
138d
2026-05-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,495 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 1
Outlet purchase
2026-05-12 · Member activity · RM 130.50
App session
2026-04-30 · OPLUMO Outlet 1
Points credited
2026-04-18 · Member activity · RM 147.90
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 1
Outlet purchase
2026-03-25 · Member activity · RM 165.30
Points credited
2026-03-13 · OPLUMO Outlet 1
Outlet purchase
2026-03-01 · Member activity · RM 182.70