Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 18401
VM0018401Silvermember18401@example.test · +601110018401 · Preferred outlet: OPLUMO Outlet 8
FamilyDelivery
Consent Status
Opted In
Points Balance
1,621
Current loyalty balance
Lifetime Spend
RM 2,027
Across 12 visits
Total Visits
12
Since 2026-01-12
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
72d
2026-07-29
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,621 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 8
Outlet purchase
2026-07-17 · Member activity · RM 125.25
App session
2026-07-05 · OPLUMO Outlet 8
Points credited
2026-06-23 · Member activity · RM 141.95
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 8
Outlet purchase
2026-05-30 · Member activity · RM 158.65
Points credited
2026-05-18 · OPLUMO Outlet 8
Outlet purchase
2026-05-06 · Member activity · RM 175.35