Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 18400
VM0018400Platinummember18400@example.test · +601110018400 · Preferred outlet: OPLUMO Outlet 7
High ValueWeekend
Consent Status
Opted In
Points Balance
6,990
Current loyalty balance
Lifetime Spend
RM 8,739
Across 41 visits
Total Visits
41
Since 2024-08-20
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,990 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 7
Outlet purchase
2026-07-29 · Member activity · RM 129.75
App session
2026-07-17 · OPLUMO Outlet 7
Points credited
2026-07-05 · Member activity · RM 147.05
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 7
Outlet purchase
2026-06-11 · Member activity · RM 164.35
Points credited
2026-05-30 · OPLUMO Outlet 7
Outlet purchase
2026-05-18 · Member activity · RM 181.65