Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18395
VM0018395Silvermember18395@example.test · +601110018395 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
2,331
Current loyalty balance
Lifetime Spend
RM 2,914
Across 17 visits
Total Visits
17
Since 2025-11-12
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
43d
2026-08-27
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,331 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-27 · OPLUMO Outlet 2
Outlet purchase
2026-08-15 · Member activity · RM 126.75
App session
2026-08-03 · OPLUMO Outlet 2
Points credited
2026-07-22 · Member activity · RM 143.65
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 2
Outlet purchase
2026-06-28 · Member activity · RM 160.55
Points credited
2026-06-16 · OPLUMO Outlet 2
Outlet purchase
2026-06-04 · Member activity · RM 177.45