Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18383
VM0018383Goldmember18383@example.test · +601110018383 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,316
Current loyalty balance
Lifetime Spend
RM 5,395
Across 34 visits
Total Visits
34
Since 2024-09-09
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,316 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 7
Outlet purchase
2026-04-14 · Member activity · RM 105.75
App session
2026-04-02 · OPLUMO Outlet 7
Points credited
2026-03-21 · Member activity · RM 119.85
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 7
Outlet purchase
2026-02-25 · Member activity · RM 133.95
Points credited
2026-02-13 · OPLUMO Outlet 7
Outlet purchase
2026-02-01 · Member activity · RM 148.05