Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 18328
VM0018328Membermember18328@example.test · +601110018328 · Preferred outlet: OPLUMO Outlet 3
High ValueWeekend
Consent Status
Opted In
Points Balance
638
Current loyalty balance
Lifetime Spend
RM 798
Across 19 visits
Total Visits
19
Since 2025-06-03
Average Order Value
RM 46
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
638 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 3
Outlet purchase
2026-04-11 · Member activity · RM 34.50
App session
2026-03-30 · OPLUMO Outlet 3
Points credited
2026-03-18 · Member activity · RM 39.10
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 3
Outlet purchase
2026-02-22 · Member activity · RM 43.70
Points credited
2026-02-10 · OPLUMO Outlet 3
Outlet purchase
2026-01-29 · Member activity · RM 48.30