Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18291
VM0018291Silvermember18291@example.test · +601110018291 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
1,616
Current loyalty balance
Lifetime Spend
RM 2,020
Across 32 visits
Total Visits
32
Since 2025-01-11
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,616 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 17
Outlet purchase
2026-07-11 · Member activity · RM 42.00
App session
2026-06-29 · OPLUMO Outlet 17
Points credited
2026-06-17 · Member activity · RM 47.60
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 17
Outlet purchase
2026-05-24 · Member activity · RM 53.20
Points credited
2026-05-12 · OPLUMO Outlet 17
Outlet purchase
2026-04-30 · Member activity · RM 58.80