Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18279
VM0018279Goldmember18279@example.test · +601110018279 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,891
Current loyalty balance
Lifetime Spend
RM 3,614
Across 32 visits
Total Visits
32
Since 2025-01-29
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,891 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 5
Outlet purchase
2026-07-29 · Member activity · RM 70.50
App session
2026-07-17 · OPLUMO Outlet 5
Points credited
2026-07-05 · Member activity · RM 79.90
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 5
Outlet purchase
2026-06-11 · Member activity · RM 89.30
Points credited
2026-05-30 · OPLUMO Outlet 5
Outlet purchase
2026-05-18 · Member activity · RM 98.70