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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 18273

VM0018273Silver

member18273@example.test · +601110018273 · Preferred outlet: OPLUMO Outlet 16

FamilyDelivery
Consent Status
Opted In
Points Balance
1,303
Current loyalty balance
Lifetime Spend
RM 1,630
Across 33 visits
Total Visits
33
Since 2025-01-26
Average Order Value
RM 52
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
45d
2026-08-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
1,303 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 16
Outlet purchase
2026-08-13 · Member activity · RM 39.00
App session
2026-08-01 · OPLUMO Outlet 16
Points credited
2026-07-20 · Member activity · RM 44.20
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 16
Outlet purchase
2026-06-26 · Member activity · RM 49.40
Points credited
2026-06-14 · OPLUMO Outlet 16
Outlet purchase
2026-06-02 · Member activity · RM 54.60