Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01823
VM0001823Membermember1823@example.test · +601110001823 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
204
Current loyalty balance
Lifetime Spend
RM 256
Across 3 visits
Total Visits
3
Since 2026-06-14
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
204 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 5
Outlet purchase
2026-07-08 · Member activity · RM 64.50
App session
2026-06-26 · OPLUMO Outlet 5
Points credited
2026-06-14 · Member activity · RM 73.10
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 5
Outlet purchase
2026-05-21 · Member activity · RM 81.70
Points credited
2026-05-09 · OPLUMO Outlet 5
Outlet purchase
2026-04-27 · Member activity · RM 90.30