Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18171
VM0018171Goldmember18171@example.test · +601110018171 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
3,745
Current loyalty balance
Lifetime Spend
RM 4,682
Across 32 visits
Total Visits
32
Since 2024-12-10
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
110d
2026-06-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,745 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 16
Outlet purchase
2026-06-09 · Member activity · RM 99.75
App session
2026-05-28 · OPLUMO Outlet 16
Points credited
2026-05-16 · Member activity · RM 113.05
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 16
Outlet purchase
2026-04-22 · Member activity · RM 126.35
Points credited
2026-04-10 · OPLUMO Outlet 16
Outlet purchase
2026-03-29 · Member activity · RM 139.65