Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01815
VM0001815Silvermember1815@example.test · +601110001815 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,064
Current loyalty balance
Lifetime Spend
RM 1,331
Across 16 visits
Total Visits
16
Since 2025-09-04
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
130d
2026-06-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,064 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 14
Outlet purchase
2026-05-20 · Member activity · RM 78.75
App session
2026-05-08 · OPLUMO Outlet 14
Points credited
2026-04-26 · Member activity · RM 89.25
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 14
Outlet purchase
2026-04-02 · Member activity · RM 99.75
Points credited
2026-03-21 · OPLUMO Outlet 14
Outlet purchase
2026-03-09 · Member activity · RM 110.25