Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 18135
VM0018135Membermember18135@example.test · +601110018135 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
553
Current loyalty balance
Lifetime Spend
RM 692
Across 12 visits
Total Visits
12
Since 2025-10-08
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
168d
2026-04-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
553 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 14
Outlet purchase
2026-04-12 · Member activity · RM 47.25
App session
2026-03-31 · OPLUMO Outlet 14
Points credited
2026-03-19 · Member activity · RM 53.55
Win-back campaign delivered
2026-03-07 · OPLUMO Outlet 14
Outlet purchase
2026-02-23 · Member activity · RM 59.85
Points credited
2026-02-11 · OPLUMO Outlet 14
Outlet purchase
2026-01-30 · Member activity · RM 66.15