Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18119
VM0018119Membermember18119@example.test · +601110018119 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
126
Current loyalty balance
Lifetime Spend
RM 158
Across 1 visits
Total Visits
1
Since 2026-04-26
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
148d
2026-05-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
126 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 15
Outlet purchase
2026-05-02 · Member activity · RM 108.75
App session
2026-04-20 · OPLUMO Outlet 15
Points credited
2026-04-08 · Member activity · RM 123.25
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 15
Outlet purchase
2026-03-15 · Member activity · RM 137.75
Points credited
2026-03-03 · OPLUMO Outlet 15
Outlet purchase
2026-02-19 · Member activity · RM 152.25