Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 18071
VM0018071Silvermember18071@example.test · +601110018071 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,505
Current loyalty balance
Lifetime Spend
RM 1,882
Across 13 visits
Total Visits
13
Since 2025-12-19
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
78d
2026-07-23
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,505 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 1
Outlet purchase
2026-07-11 · Member activity · RM 89.25
App session
2026-06-29 · OPLUMO Outlet 1
Points credited
2026-06-17 · Member activity · RM 101.15
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 1
Outlet purchase
2026-05-24 · Member activity · RM 113.05
Points credited
2026-05-12 · OPLUMO Outlet 1
Outlet purchase
2026-04-30 · Member activity · RM 124.95