Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17999
VM0017999Silvermember17999@example.test · +601110017999 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,141
Current loyalty balance
Lifetime Spend
RM 1,427
Across 27 visits
Total Visits
27
Since 2025-05-01
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
58d
2026-08-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,141 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 14
Outlet purchase
2026-07-31 · Member activity · RM 45.75
App session
2026-07-19 · OPLUMO Outlet 14
Points credited
2026-07-07 · Member activity · RM 51.85
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 14
Outlet purchase
2026-06-13 · Member activity · RM 57.95
Points credited
2026-06-01 · OPLUMO Outlet 14
Outlet purchase
2026-05-20 · Member activity · RM 64.05