Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17951
VM0017951Goldmember17951@example.test · +601110017951 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,067
Current loyalty balance
Lifetime Spend
RM 3,834
Across 38 visits
Total Visits
38
Since 2024-07-15
Average Order Value
RM 134
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
150d
2026-05-12
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,067 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 17
Outlet purchase
2026-04-30 · Member activity · RM 100.50
App session
2026-04-18 · OPLUMO Outlet 17
Points credited
2026-04-06 · Member activity · RM 113.90
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 17
Outlet purchase
2026-03-13 · Member activity · RM 127.30
Points credited
2026-03-01 · OPLUMO Outlet 17
Outlet purchase
2026-02-17 · Member activity · RM 140.70