Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17927
VM0017927Goldmember17927@example.test · +601110017927 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,183
Current loyalty balance
Lifetime Spend
RM 3,979
Across 24 visits
Total Visits
24
Since 2025-06-29
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 10
Outlet purchase
2026-08-05 · Member activity · RM 102.75
App session
2026-07-24 · OPLUMO Outlet 10
Points credited
2026-07-12 · Member activity · RM 116.45
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 10
Outlet purchase
2026-06-18 · Member activity · RM 130.15
Points credited
2026-06-06 · OPLUMO Outlet 10
Outlet purchase
2026-05-25 · Member activity · RM 143.85