Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 17922
VM0017922Silvermember17922@example.test · +601110017922 · Preferred outlet: OPLUMO Outlet 5
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,352
Current loyalty balance
Lifetime Spend
RM 1,691
Across 13 visits
Total Visits
13
Since 2025-12-16
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
81d
2026-07-20
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,352 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 5
Outlet purchase
2026-07-08 · Member activity · RM 129.75
App session
2026-06-26 · OPLUMO Outlet 5
Points credited
2026-06-14 · Member activity · RM 147.05
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 5
Outlet purchase
2026-05-21 · Member activity · RM 164.35
Points credited
2026-05-09 · OPLUMO Outlet 5
Outlet purchase
2026-04-27 · Member activity · RM 181.65