Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 17920
VM0017920Membermember17920@example.test · +601110017920 · Preferred outlet: OPLUMO Outlet 3
High ValueWeekend
Consent Status
Opted In
Points Balance
541
Current loyalty balance
Lifetime Spend
RM 677
Across 8 visits
Total Visits
8
Since 2025-12-13
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
541 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 3
Outlet purchase
2026-04-06 · Member activity · RM 84.00
App session
2026-03-25 · OPLUMO Outlet 3
Points credited
2026-03-13 · Member activity · RM 95.20
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 3
Outlet purchase
2026-02-17 · Member activity · RM 106.40
Points credited
2026-02-05 · OPLUMO Outlet 3
Outlet purchase
2026-01-24 · Member activity · RM 117.60