Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17915
VM0017915Membermember17915@example.test · +601110017915 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
819
Current loyalty balance
Lifetime Spend
RM 1,024
Across 5 visits
Total Visits
5
Since 2026-02-05
Average Order Value
RM 180
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
819 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 15
Outlet purchase
2026-04-06 · Member activity · RM 135.00
App session
2026-03-25 · OPLUMO Outlet 15
Points credited
2026-03-13 · Member activity · RM 153.00
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 15
Outlet purchase
2026-02-17 · Member activity · RM 171.00
Points credited
2026-02-05 · OPLUMO Outlet 15
Outlet purchase
2026-01-24 · Member activity · RM 189.00