Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 17885
VM0017885Membermember17885@example.test · +601110017885 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
226
Current loyalty balance
Lifetime Spend
RM 283
Across 12 visits
Total Visits
12
Since 2025-11-27
Average Order Value
RM 25
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
118d
2026-06-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
226 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 2
Outlet purchase
2026-06-01 · Member activity · RM 18.75
App session
2026-05-20 · OPLUMO Outlet 2
Points credited
2026-05-08 · Member activity · RM 21.25
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 2
Outlet purchase
2026-04-14 · Member activity · RM 23.75
Points credited
2026-04-02 · OPLUMO Outlet 2
Outlet purchase
2026-03-21 · Member activity · RM 26.25