Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17883
VM0017883Silvermember17883@example.test · +601110017883 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
1,848
Current loyalty balance
Lifetime Spend
RM 2,310
Across 28 visits
Total Visits
28
Since 2025-03-19
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,848 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 17
Outlet purchase
2026-07-06 · Member activity · RM 55.50
App session
2026-06-24 · OPLUMO Outlet 17
Points credited
2026-06-12 · Member activity · RM 62.90
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 17
Outlet purchase
2026-05-19 · Member activity · RM 70.30
Points credited
2026-05-07 · OPLUMO Outlet 17
Outlet purchase
2026-04-25 · Member activity · RM 77.70