Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17871
VM0017871Membermember17871@example.test · +601110017871 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
87
Current loyalty balance
Lifetime Spend
RM 110
Across 1 visits
Total Visits
1
Since 2026-05-06
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
138d
2026-05-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
87 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 96.00
App session
2026-04-30 · OPLUMO Outlet 5
Points credited
2026-04-18 · Member activity · RM 108.80
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 5
Outlet purchase
2026-03-25 · Member activity · RM 121.60
Points credited
2026-03-13 · OPLUMO Outlet 5
Outlet purchase
2026-03-01 · Member activity · RM 134.40