Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17855
VM0017855Silvermember17855@example.test · +601110017855 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,186
Current loyalty balance
Lifetime Spend
RM 1,483
Across 45 visits
Total Visits
45
Since 2024-06-04
Average Order Value
RM 29
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
65d
2026-08-05
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,186 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 6
Outlet purchase
2026-07-24 · Member activity · RM 21.75
App session
2026-07-12 · OPLUMO Outlet 6
Points credited
2026-06-30 · Member activity · RM 24.65
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 6
Outlet purchase
2026-06-06 · Member activity · RM 27.55
Points credited
2026-05-25 · OPLUMO Outlet 6
Outlet purchase
2026-05-13 · Member activity · RM 30.45