Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17831
VM0017831Silvermember17831@example.test · +601110017831 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,040
Current loyalty balance
Lifetime Spend
RM 1,301
Across 8 visits
Total Visits
8
Since 2026-02-27
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
98d
2026-07-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,040 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 16
Outlet purchase
2026-06-21 · Member activity · RM 105.00
App session
2026-06-09 · OPLUMO Outlet 16
Points credited
2026-05-28 · Member activity · RM 119.00
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 16
Outlet purchase
2026-05-04 · Member activity · RM 133.00
Points credited
2026-04-22 · OPLUMO Outlet 16
Outlet purchase
2026-04-10 · Member activity · RM 147.00