Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01779
VM0001779Silvermember1779@example.test · +601110001779 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,149
Current loyalty balance
Lifetime Spend
RM 2,687
Across 16 visits
Total Visits
16
Since 2025-11-18
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
55d
2026-08-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,149 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 12
Outlet purchase
2026-08-03 · Member activity · RM 103.50
App session
2026-07-22 · OPLUMO Outlet 12
Points credited
2026-07-10 · Member activity · RM 117.30
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 12
Outlet purchase
2026-06-16 · Member activity · RM 131.10
Points credited
2026-06-04 · OPLUMO Outlet 12
Outlet purchase
2026-05-23 · Member activity · RM 144.90