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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

WJ

Wei Jian 17786

VM0017786Gold

member17786@example.test · +601110017786 · Preferred outlet: OPLUMO Outlet 5

LunchNew Joiner
Consent Status
Opted In
Points Balance
4,573
Current loyalty balance
Lifetime Spend
RM 5,716
Across 33 visits
Total Visits
33
Since 2025-01-12
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
4,573 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 5
Outlet purchase
2026-07-30 · Member activity · RM 104.25
App session
2026-07-18 · OPLUMO Outlet 5
Points credited
2026-07-06 · Member activity · RM 118.15
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 5
Outlet purchase
2026-06-12 · Member activity · RM 132.05
Points credited
2026-05-31 · OPLUMO Outlet 5
Outlet purchase
2026-05-19 · Member activity · RM 145.95