Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17735
VM0017735Membermember17735@example.test · +601110017735 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
954
Current loyalty balance
Lifetime Spend
RM 1,193
Across 24 visits
Total Visits
24
Since 2025-04-03
Average Order Value
RM 46
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
140d
2026-05-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
954 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 5
Outlet purchase
2026-05-10 · Member activity · RM 34.50
App session
2026-04-28 · OPLUMO Outlet 5
Points credited
2026-04-16 · Member activity · RM 39.10
Win-back campaign delivered
2026-04-04 · OPLUMO Outlet 5
Outlet purchase
2026-03-23 · Member activity · RM 43.70
Points credited
2026-03-11 · OPLUMO Outlet 5
Outlet purchase
2026-02-27 · Member activity · RM 48.30