Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17703
VM0017703Goldmember17703@example.test · +601110017703 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,471
Current loyalty balance
Lifetime Spend
RM 5,589
Across 27 visits
Total Visits
27
Since 2025-04-22
Average Order Value
RM 180
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,471 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 7
Outlet purchase
2026-07-22 · Member activity · RM 135.00
App session
2026-07-10 · OPLUMO Outlet 7
Points credited
2026-06-28 · Member activity · RM 153.00
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 7
Outlet purchase
2026-06-04 · Member activity · RM 171.00
Points credited
2026-05-23 · OPLUMO Outlet 7
Outlet purchase
2026-05-11 · Member activity · RM 189.00