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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

D1

Daniel 17694

VM0017694Silver

member17694@example.test · +601110017694 · Preferred outlet: OPLUMO Outlet 15

App UserFamily
Consent Status
Opted In
Points Balance
1,192
Current loyalty balance
Lifetime Spend
RM 1,490
Across 14 visits
Total Visits
14
Since 2025-12-12
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
1,192 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 15
Outlet purchase
2026-07-22 · Member activity · RM 64.50
App session
2026-07-10 · OPLUMO Outlet 15
Points credited
2026-06-28 · Member activity · RM 73.10
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 15
Outlet purchase
2026-06-04 · Member activity · RM 81.70
Points credited
2026-05-23 · OPLUMO Outlet 15
Outlet purchase
2026-05-11 · Member activity · RM 90.30